World Economic Forum (WEF)

The World Economic Forum is an independent international organization for public-private cooperation, bringing together global leaders from business, government, and civil society to address the world's most pressing issues. Held annually in January in Davos, it transforms the town into a hub of global dialogue and innovation. While not a direct tourist service, its presence significantly shapes Davos's identity and reputation, attracting significant media attention and a unique buzz. It influences local service availability and prices during its duration. Access to the forum itself is exclusive, but the atmosphere and surrounding activities are a major draw and point of interest for many visitors.