Almabtrieb - Traditional Cattle Drive Festival

The Almabtrieb is a cherished traditional event in the Zillertal, celebrating the return of cattle from their high-alpine summer pastures to the valley farms. Usually taking place in September, this vibrant festival sees elaborately decorated cows paraded through Mayrhofen and neighboring villages, adorned with floral wreaths, bells, and ribbons. The event is accompanied by live folk music, traditional dances, local craft markets, and plenty of regional food and drink. It's a lively cultural spectacle that offers a deep insight into Tyrolean customs and community spirit, attracting thousands of spectators. Dates vary slightly each year based on weather and farming schedules.