Via Serlas Luxury Shopping

Via Serlas is St. Moritz's answer to Bond Street or Rodeo Drive, a glamorous promenade celebrated for its concentration of luxury boutiques. This iconic street showcases an array of international high-fashion brands, including designer apparel, exquisite jewellery, Swiss watches, and high-end accessories. It's not just a place to shop, but an experience in itself, reflecting the sophisticated and exclusive atmosphere of St. Moritz. Visitors can browse the latest collections from renowned labels, discover unique pieces, and enjoy personalized service. Even if not purchasing, a stroll along Via Serlas offers a glimpse into the resort's opulent lifestyle. Shops typically open from 9:00-12:00 and 14:00-18:30, with some extending hours in peak season. Prices are reflective of luxury brands.