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The Bichlalm sector offers a unique experience for ski tourers and freeriders, standing out as one of Kitzbühel's gems for off-piste enthusiasts. It's accessible via a dedicated 4-seater chairlift from the Bichlalm valley station. The area provides marked and secured ski touring routes, as well as expansive freeride terrain. Unlike the main ski circus, Bichlalm focuses on an uncrowded, natural snow experience, often requiring appropriate safety gear and expertise. It's a fantastic spot for those looking to earn their turns or explore untouched powder. The chairlift typically operates daily from 9:00 AM to 4:00 PM during the main winter season, with day passes or specific touring tickets available.
Just a short drive from Kitzbühel, Wildpark Aurach is Austria's largest outdoor enclosure for native wild animals, situated at an altitude of 1,100 meters. Visitors can observe red deer, ibex, lynx, marmots, yaks, and many other species in their natural habitat. The park features an easy walking loop suitable for families and offers daily feeding times for deer. There's also a traditional Tyrolean 'Streichelzoo' (petting zoo) for children and a restaurant, Branderhofstube, serving local cuisine with panoramic views. Open year-round from 8:30 AM to 5:00 PM (seasonal variations), entrance fees apply.
Located in the heart of the town, Casino Kitzbühel offers a sophisticated entertainment option for evenings. Housed in the historic Hotel Goldener Greif, it provides a classic casino experience with roulette, blackjack, poker, and a wide selection of slot machines. The atmosphere is elegant, attracting both locals and tourists seeking a touch of glamour. Dress code is smart casual. Open nightly from 7:00 PM onwards, it frequently hosts special events and themed nights. Entry requires ID and participants must be 18+.
Beyond the general mountain biking, Kitzbühel is a paradise for dedicated road cyclists and e-bikers, with specific routes catering to these disciplines. The 'Gamsstadt Cycle Path' connects Kitzbühel with surrounding villages like Jochberg and Reith, offering a relatively flat, scenic route perfect for families and leisure riders. For more challenge, numerous e-bike specific charging stations are available along panoramic routes leading to alpine huts. Detailed maps and GPS tracks are provided by the tourist office, outlining routes like the 'Kitzbühel Horn Panorama E-Bike Tour' (challenging, with significant elevation gain).
Housed in Kitzbühel's oldest secular building, the 'Kaiserturm' (Emperor's Tower), this museum offers a deep dive into the town's rich history, from early settlement and mining to its evolution into a world-famous ski resort. It features fascinating exhibits on local culture, traditional costumes, ski history (including the Hahnenkamm Race's origins), and art. The museum provides an excellent rainy-day activity and helps visitors appreciate the heritage behind the modern resort. Open Tuesday to Saturday, 10:00 AM - 5:00 PM (seasonal variations apply), with guided tours often available.
A beautiful and accessible hiking trail leading to the impressive Sintersbacher Waterfall, located near Jochberg, a short distance from Kitzbühel. The trail is of moderate difficulty, winding through forests and offering picturesque views of the cascade, which drops over several tiers. It's a popular choice for families and nature lovers, especially in summer and autumn when the falls are at their fullest and the surrounding nature is vibrant. The round trip takes approximately 2-3 hours. Access points are well-marked, and there's usually a small parking area nearby.
Kitzbühel is part of one of the largest and most renowned ski areas in the world, the Kitzbühel Alps. The local ski pass covers approximately 233 kilometers of perfectly groomed slopes, including 101 km of blue (easy), 61 km of red (intermediate), and 23 km of black (difficult) runs, plus 179 km of marked ski routes, serviced by 57 modern lifts. The area boasts dedicated snowparks, such as the Hornpark for freestyle enthusiasts, and numerous ski schools. The legendary Streif downhill course on the Hahnenkamm, with its notorious Mausefalle, Hausbergkante, and Zielsprung sections, is a bucket-list challenge for expert skiers (outside of race times) and a spectacle to behold. Ski season typically runs from early December to early April, often extending to mid-April on higher slopes.
Housed in the historic Lieferhaus, the Kitzbühel Museum offers a fascinating journey through the town's rich history, from prehistoric times and medieval copper mining to its rise as an internationally acclaimed winter sports resort. A dedicated section celebrates the legacy of the legendary Toni Sailer and the Hahnenkamm Race. The museum also features temporary exhibitions and provides insight into local art and culture. Open Tuesday to Saturday from 10:00 AM to 5:00 PM; Sunday 2:00 PM to 5:00 PM (check seasonal variations and holiday hours). Admission typically costs around €8-€10 for adults.
Just a few kilometers (approx. 2.5 km) from the town center, Schwarzsee is a stunning moor lake with remarkably warm water (reaching up to 25°C/77°F in summer), making it a popular spot for swimming and water sports. Surrounded by picturesque walking paths (approx. 3.5 km circumference), it offers opportunities for swimming, stand-up paddleboarding, fishing, and electric boat rentals. The lake's dark, nutrient-rich water is said to have therapeutic properties. In winter, when frozen, it transforms into a natural ice-skating rink or a peaceful backdrop for winter walks. There are designated lido areas with changing rooms, sunbathing lawns, and lakeside restaurants.
The Hornbahn, a series of gondola lifts (Hornbahn I & II), transports visitors up the Kitzbüheler Horn mountain, reaching an altitude of approximately 1,996 meters (6,549 ft). This area is famous for its panoramic views of the surrounding Kitzbühel Alps, Wilder Kaiser, and even Grossglockner on clear days. In summer, it's home to the Alpine Flower Garden (Alpenblumengarten), showcasing over 300 species of alpine flora, and offers numerous family-friendly hiking trails. In winter, it provides access to gentler, sun-drenched slopes, making it ideal for families and beginners, as well as a popular snowpark. Operating hours typically 8:30 AM to 4:30 PM, with seasonal adjustments. A round trip ticket usually costs around €25-€30.
Kitzbühel is surrounded by an extensive network of over 500 km of marked hiking trails, catering to all abilities. From easy family-friendly paths around Schwarzsee or on the Hahnenkamm to more challenging multi-day treks into the Wilder Kaiser mountains, there's something for every level. Popular routes include the panoramic trail along the Kitzbüheler Horn (easy-moderate, 2-3 hours), the Ehrenbachhöhe to Pengelstein traverse (moderate, 4-5 hours), and various alpine routes into the dramatic Wilder Kaiser range (challenging, full day+). Trails are well-maintained, clearly signposted, and many are accessible via the summer operation of the ski lifts. Guided hikes are regularly offered by the tourism office.
With over 1,200 km of dedicated mountain bike trails, the Kitzbühel Alps are a premier destination for cyclists. Routes range from leisurely e-bike tours along river paths and gentle forest roads to demanding singletrack ascents and descents. The Hahnenkamm and Kitzbüheler Horn lifts offer bike transport, making uphill access easier and opening up more extensive trail networks. Notable trails include the challenging Kitzbüheler Horn circuit (difficult, approx. 40 km, 4-5 hours) and the more accessible Brixental valley cycle path (easy-moderate, variable length). Bike and e-bike rentals are widely available throughout the town, with prices typically ranging from €30-€60 per day.
A five-star luxury resort designed like a Tyrolean castle, A-ROSA Kitzbühel offers unparalleled elegance and extensive amenities. It features 150 rooms and suites, many with breathtaking mountain views. The highlight is its 3,000 sqm award-winning SPA-ROSA, offering indoor and outdoor pools, multiple saunas, steam baths, and a comprehensive range of treatments. The hotel boasts several exquisite restaurants, including a fine-dining experience and a more casual buffet. It's situated directly on the Eichenheim golf course, offering ski storage, shuttle services, and concierge assistance. Ideal for luxury seekers, families, and wellness enthusiasts.
This luxurious 5-star hotel combines traditional alpine design with contemporary comfort, offering 106 rooms and suites, many with private balconies. It's positioned adjacent to the Golf & Country Club Kitzbühel-Eichenheim. The hotel's USP is its vast 1,500 sqm Eforea Spa, featuring indoor and outdoor pools, a heated saltwater pool, various saunas, and a modern fitness center. Dining options include fine-dining restaurants focusing on regional and international cuisine. Ski shuttle services and ski storage are available in winter. Caters to guests seeking high-end amenities, golf, and spa relaxation.
A historic 5-star hotel with a prime location in the heart of Kitzbühel's old town, offering a blend of traditional elegance and modern luxury. The 'White Horse' boasts individually designed rooms and suites, some with frescoes. Its highlight is the rooftop spa with a heated outdoor pool, panoramic views, and a range of wellness facilities including saunas and steam baths. The hotel's restaurant serves traditional Austrian dishes with a modern twist. Known for its personalized service and classic Kitzbühel ambiance, it appeals to guests who appreciate heritage and central convenience.
Located directly at the finish line of the legendary Hahnenkamm Streif downhill race, the Rasmushof is a 4-star superior hotel and restaurant with ski-in/ski-out access. It embodies Tyrolean hospitality with charming, rustic-chic rooms and apartments. The restaurant is famous for its traditional Austrian cuisine, including fondue evenings, and boasts a large sun terrace. It features a wellness area with saunas and an outdoor pool. It's a prime spot for both winter sports enthusiasts due to its location and for summer guests enjoying golf (adjacent to the Kitzbühel Golf Club).
A quintessential Kitzbühel landmark, Hotel Zur Tenne is a luxurious 5-star hotel centrally located within the charming old town. It perfectly blends traditional Tyrolean architecture and rustic elegance with modern comforts. The hotel features exquisitely furnished rooms and suites, a gourmet restaurant offering regional and international cuisine, and a well-appointed spa area with an indoor pool, saunas, and beauty treatments. Its prime location allows guests to easily access the pedestrian zone, exclusive boutiques, and the Hahnenkammbahn. Expect prices starting from €350-€600 per night, varying significantly by season and room type.
Set slightly above the town center, Hotel Kitzhof offers a contemporary interpretation of alpine luxury, blending modern design with traditional elements and breathtaking mountain views. This 4-star superior hotel provides spacious, stylish rooms (many with private balconies), an acclaimed restaurant serving regional and international dishes, and a fantastic wellness area with a 15-meter indoor pool, several saunas, steam bath, and a modern fitness room. Its location provides a peaceful retreat while still being within easy reach of the town via a short walk or hotel shuttle. Rates typically range from €280-€550 per night.
An engineering marvel, the 3S-Bahn is a tri-cable gondola connecting the ski areas of Jochberg and Resterhöhe/Pass Thurn, creating a seamless ski-in, ski-out experience across the entire Kitzbühel ski domain. This gondola boasts the world's highest unsupported span (2,500 meters) between two pylons, offering breathtaking panoramic views during its 9-minute journey. Each cabin has a capacity of 30 people, ensuring efficient transport. It operates throughout the winter ski season from approximately 8:30 AM to 4:30 PM, making it a vital link for exploring the extensive 233 km of pistes.
Providing access to the scenic Kitzbüheler Horn peak, the Gipfelbahn is a modern 8-seater gondola. It takes visitors from the middle station (accessible via Hornbahn I & II, which are distinct from the excluded Hornbahn) up to an altitude of 1,996 meters. In winter, it serves a variety of red and blue pistes, offering a more tranquil skiing experience compared to the Hahnenkamm side, and excellent panoramic views. In summer, it's a gateway to high-alpine hiking, the Alpine Flower Garden, and the Karstweg trail. Operating hours are generally 8:30 AM - 4:00 PM in winter and 9:00 AM - 5:00 PM in summer, depending on weather and season.
Element3 is a modern and dynamic ski school offering a wide range of courses from beginner to expert, focusing on innovative teaching methods. They provide private lessons, group lessons, freeride coaching, and ski tours. Known for its highly qualified instructors and personalized approach, Element3 also offers snowboard lessons and courses for children, including childcare options. They have rental equipment facilities. Operating hours typically align with ski lift times, from 9:00 AM to 4:00 PM during the winter season. Prices vary significantly based on group size and duration.
As one of the leading sports retailers, Intersport Rent in Kitzbühel offers extensive ski and snowboard rental services, as well as sales of winter sports equipment and apparel. With multiple locations throughout the town and near major lift stations, it provides convenience for visitors. They offer a wide range of brands and models, catering to all skill levels from beginners to advanced riders. Equipment can be booked online in advance for efficiency. In summer, they shift to hiking, biking, and outdoor gear rentals and sales. Shops are generally open from 8:30 AM to 6:00 PM daily during peak seasons.
The iconic Hahnenkammbahn, a state-of-the-art gondola lift, serves as the primary gateway to the Kitzbühel ski area and the legendary Streif racecourse. It departs directly from the edge of the town center, ascending to the Hahnenkamm mountain station at approximately 1,662 meters (5,453 ft). Each comfortable 8-person cabin offers panoramic views. During winter, it provides direct access to the vast network of slopes and the starting point of the Streif. In summer, it's a popular starting point for various hiking and mountain biking trails, as well as accessing the Hornköpfl adventure playground. Operates daily from approximately 8:30 AM to 4:30 PM, with seasonal variations. A day pass for the Kitzbühel ski area typically costs around €69 in peak winter season.
Located just outside the town center (accessible via a short bus ride), the Fleckalmbahn is a high-speed 8-person gondola that offers efficient access to the heart of the Kitzbühel-Kirchberg ski area. It ascends from the valley station at 805 meters (2,641 ft) to the Fleckalm mountain station at 1,790 meters (5,873 ft), covering a significant vertical drop and providing access to a wide array of intermediate (red) and advanced (black) slopes, including connections to Kirchberg and the Pengelstein area. In summer, it’s a vital link for hikers and mountain bikers looking to explore the expansive network of trails. The modern cabins offer spacious interiors and stunning views. Operating hours are similar to Hahnenkammbahn, with extended summer hours for hikers and bikers.
One of the oldest and most respected ski schools in Austria, the 'Red Devils' (Rote Teufel) offer a comprehensive range of ski and snowboard lessons for all ages and skill levels. From beginner courses on gentle slopes to advanced private instruction on the Streif, their certified instructors provide expert guidance. They also offer children's ski groups (from 3 years old), off-piste guiding, and telemark lessons. Meeting points are convenient to various lift stations and the town center. Prices vary widely, e.g., a 4-day children's group lesson around €220-€280, private lessons from €110+ per hour.
A prominent ski and snowboard rental chain with multiple shops strategically located near major lift stations (e.g., Hahnenkammbahn, Fleckalmbahn) and within the town. They offer a wide selection of top-quality equipment for all skill levels, from beginners to advanced racers, including skis, snowboards, boots, and helmets. Services include equipment fitting, maintenance, and storage. They also rent out snowshoes, toboggans, and safety gear. Online booking with discounts (up to 20%) is often available. Ski rental for a week can range from €120 to €300+ depending on the equipment level and package.
Home to the annual Generali Open Kitzbühel ATP World Tour tournament, the Kitzbühel Tennis Stadium is a central hub for tennis enthusiasts. It features multiple outdoor clay courts available for public use during the summer months (usually May to September) and an indoor court for year-round play. Coaching is available, and equipment can be rented. During the ATP tournament in late July/early August, the atmosphere is electric, drawing top international players and thousands of spectators. Court rental prices vary by hour and whether it's indoor or outdoor.
For climbers, Kitzbühel offers a modern indoor climbing wall facility, providing an excellent alternative or complement to outdoor climbing, especially on bad weather days. Located within a local sports center, it features various routes for all skill levels, from beginners to experienced climbers, with different grades of difficulty. Equipment rental (shoes, harness) is usually available. It's a great option for families and individuals looking for an active challenge. Opening hours typically include evenings and weekends, with day passes available.
This championship 18-hole golf course, designed by Kyle Phillips, is renowned for its spectacular mountain scenery and challenging layout. Integrated into the landscape around the Grand Tirolia hotel, it offers a par 71 course with a length of 6,092 meters. The course features undulating greens, strategically placed bunkers, and water hazards, providing an enjoyable yet demanding round for golfers of all handicaps. A pro shop, driving range, and golf academy are on-site. Open from April to October, with green fees varying seasonally.
For experienced climbers, the Kitzbüheler Horn offers a thrilling via ferrata route. This protected climbing path allows climbers to ascend sections of the mountain using fixed cables, ladders, and iron rungs, providing a challenging and rewarding experience with spectacular views. There are different routes with varying difficulty levels (e.g., C/D for more challenging sections), requiring proper via ferrata equipment (harness, helmet, via ferrata set). Access usually involves a hike or a lift ride to the starting point. It is typically accessible from late spring to early autumn, depending on snow conditions.
The Aquarena is Kitzbühel's modern indoor swimming pool and wellness center, offering year-round aquatic fun and relaxation. It features a spacious sports pool, a warm children's pool with play elements, a thrilling long slide for entertainment, and a dedicated sauna and spa area. The spa section includes various saunas (Finnish, bio, steam bath), infrared cabins, and relaxation zones, perfect for unwinding after a day on the slopes or a long hike. Prices for a 3-hour swim pass are around €15-€20 for adults, with separate charges for access to the sauna area (typically an additional €10-€15).
An exquisite 18-hole championship golf course offering stunning views of the Wilder Kaiser and the Schwarzsee lake. The par 72 course, designed by Donald Harradine, is known for its challenging layout, meticulously maintained fairways, and beautiful natural integration across approximately 6,000 meters. It caters to experienced golfers while providing an enjoyable experience for all levels. The course includes a driving range, putting greens, chipping area, and a clubhouse with a restaurant. Green fees typically range from €90 to €130 per round, with discounts for hotel guests or multi-day passes.
An exclusive private members' club located just outside Kitzbühel, offering luxurious accommodation and world-class sporting and wellness facilities. It features a private 9-hole golf course, extensive fitness and spa areas, indoor and outdoor pools, tennis courts (indoor and outdoor), and equestrian facilities. While primarily for members, guests of the attached hotel or affiliated partners can often access some facilities. It represents the pinnacle of luxury, discretion, and exclusivity in the region, ideal for a discerning clientele seeking a private, high-end experience.
The central hub for all tourist information in Kitzbühel, conveniently located at Hinterstadt 18, in the town center. It provides multilingual staff, detailed maps, brochures, and assistance with accommodation bookings, event tickets, and guided tours. Visitors can get real-time updates on weather, snow conditions, hiking trail status, and lift operations. They also offer local insight and recommendations for dining and activities. Open daily (with slightly reduced hours on Sundays and holidays) from 9:00 AM to 5:00 PM.
The Kitzbüheler Advent is a charming and authentic Christmas market that lights up the historic town center during the festive season (late November to late December). Set amidst the picturesque medieval buildings, it features wooden stalls offering local crafts, traditional delicacies, Glühwein, and festive gifts. Live music, carol singers, and a magical atmosphere create a truly memorable pre-Christmas experience. It’s smaller and more intimate than city markets, focusing on quality and regional flair. Typically open from Wednesday to Sunday evenings.
The Generali Open Kitzbühel is a prestigious professional tennis tournament, part of the ATP World Tour 250 series. Held annually in late July or early August, it attracts top international male tennis players to the Kitzbühel Tennis Stadium. The event creates a vibrant, festive atmosphere in the town, combining high-level sport with social events, fan zones, and entertainment. Tickets can be purchased well in advance, and accommodation tends to book up during this period. It's a major highlight of Kitzbühel's summer calendar.
A well-regarded traditional Tyrolean restaurant and brewery located in the heart of Kitzbühel. Huberbräu is famous for its hearty Austrian cuisine, including classics like Wiener Schnitzel, Kaiserschmarrn, and particularly its home-brewed beer, produced on-site. The ambiance is rustic and cozy, with traditional wooden interiors. It’s a popular spot for both locals and tourists seeking authentic regional flavors in a relaxed setting. Open daily for lunch and dinner (hours typically 11:30 AM - 10:00 PM), reservations are often recommended, especially during peak season.
Kitzbühel boasts a vibrant and diverse culinary scene, ranging from traditional Tyrolean 'Gasthäuser' serving hearty local fare like 'Kasnocken' (cheese dumplings), 'Tiroler Gröstl' (fried potato and meat dish), and 'Kaiserschmarrn' (shredded pancake), to Michelin-starred gourmet restaurants. Key establishments include the historic Rasmushof, directly at the finish line of the Streif, offering authentic Austrian cuisine, and various fine dining experiences in luxury hotels like 'Neuwirt' at Hotel Schwarzer Adler or 'Kupferstube' at Hotel Tennerhof. The town also features charming cafés and bustling après-ski bars. Local produce like alpine cheese, speck, various schnapps, and craft beers are widely available in local shops and markets.
Annually in January, Kitzbühel hosts the legendary Hahnenkamm Ski World Cup race, a pinnacle event in alpine skiing. Thousands of spectators flock to witness the world's best skiers tackle the fearsome Streif downhill, alongside Super-G and Slalom events. The race week transforms Kitzbühel into a global spectacle of sport, celebrity, and glamorous parties, creating an electric atmosphere unmatched anywhere else in the ski world. Booking accommodation, event tickets, and even restaurant reservations well in advance (up to a year) is essential due to extremely high demand and significantly elevated prices during this period.