Hahnenkamm Race Week (Ski World Cup)

Annually in January, Kitzbühel hosts the legendary Hahnenkamm Ski World Cup race, a pinnacle event in alpine skiing. Thousands of spectators flock to witness the world's best skiers tackle the fearsome Streif downhill, alongside Super-G and Slalom events. The race week transforms Kitzbühel into a global spectacle of sport, celebrity, and glamorous parties, creating an electric atmosphere unmatched anywhere else in the ski world. Booking accommodation, event tickets, and even restaurant reservations well in advance (up to a year) is essential due to extremely high demand and significantly elevated prices during this period.