Kitzbühel ATP Generali Open (Tennis Tournament)

The Generali Open Kitzbühel is a prestigious professional tennis tournament, part of the ATP World Tour 250 series. Held annually in late July or early August, it attracts top international male tennis players to the Kitzbühel Tennis Stadium. The event creates a vibrant, festive atmosphere in the town, combining high-level sport with social events, fan zones, and entertainment. Tickets can be purchased well in advance, and accommodation tends to book up during this period. It's a major highlight of Kitzbühel's summer calendar.